QQ users log into real world for adventure

时间:2018-01-10 单词数:3170

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导读:2017年5月22日,QQ X计划全球探索招募启动会在北京举行,腾讯QQ正式对外发布“QQ X计划”,全球招募QQ地球探索者,与QQ一起免费游历世界,用科技完成探索任务,通过网络展示给全球网友。


Chinese tech giant Tencent Holdings Ltd, the largest global gaming provider by revenue and the operator of QQ, an instant messaging software service, has initiated a series of scientific exploration events aimed at encourage young people to explore the outside world, instead of being constantly absorbed online.


The company said it hopes to establish itself as a scientific, vibrant and cool brand that undertakes corporate social responsibilities. As a gaming company, it doesn’t worry about losing game players. Instead, it hopes that players can actually go out to learn more and broaden their horizons.


QQ has been in the market for 18 years, but it is not aging, and its application has become younger and trendier. We hope that more young Chinese can use the app to connect with different people and views worldwide, said Li Dan, general manager of marketing department of the social network group at Tencent.


According to Tencent, the number of active users of QQ, who are 21 years old or younger, has been constantly increasing, and they tend to use the app for a longer time.


Starting May 22 of last year, QQ organized free trips for young people to Galapagos, Namibia, Spain and the Antarctic, and it didn’t disclose the specific amount it contributed to those trips.


During each trip, it selected three to four participants from those who uploaded videos and made specific travel plans online. The finalists stand out with their clear video statements and their enthusiasm about going on adventures.


Tencent’s approach appears to be contradictory with its own interests. But, in fact, this is consistent with the company’s long-term growth strategy and will promote its business by establishing a good social image. The event also embodies the strategic core of business, which is all based on users value, said Neil Wang, president of consulting firm Frost & Sullivan in China.

“腾讯的做法似乎与自身利益矛盾,但事实上这符合公司的长期发展战略,通过树立良好的社会形象来推动业务发展,也体现了公司的战略核心,而这一切都是以用户价值为基础的。”美国弗若斯特公司驻中国总裁Neil Wang表示。

来源:China Daily爱语吧作者:郑大远