QQ users log into real world for adventure

腾讯启动“QQ-X”计划,带年轻人用科技探索世界
时间:2018-01-10 单词数:3170

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导读:2017年5月22日,QQ X计划全球探索招募启动会在北京举行,腾讯QQ正式对外发布“QQ X计划”,全球招募QQ地球探索者,与QQ一起免费游历世界,用科技完成探索任务,通过网络展示给全球网友。

腾讯启动“QQ-X”计划,带年轻人用科技探索世界_英语新闻

Chinese tech giant Tencent Holdings Ltd, the largest global gaming provider by revenue and the operator of QQ, an instant messaging software service, has initiated a series of scientific exploration events aimed at encourage young people to explore the outside world, instead of being constantly absorbed online.

中国科技巨头、全球营运收入最高的游戏供应商、即时聊天软件QQ的运营商腾讯控股有限公司发起一系列科学探索计划,旨在鼓励年轻人探索外部世界,而不是沉迷网络。

The company said it hopes to establish itself as a scientific, vibrant and cool brand that undertakes corporate social responsibilities. As a gaming company, it doesn’t worry about losing game players. Instead, it hopes that players can actually go out to learn more and broaden their horizons.

腾讯公司表示,希望将公司打造成为一个科学、充满活力和酷炫的品牌,承担企业社会责任。作为一家游戏公司,它并不担心会失去游戏玩家,相反,它希望玩家能够真正地去学习更多的东西,拓宽他们的视野。

QQ has been in the market for 18 years, but it is not aging, and its application has become younger and trendier. We hope that more young Chinese can use the app to connect with different people and views worldwide, said Li Dan, general manager of marketing department of the social network group at Tencent.

QQ在市场上已经有18年的时间了,但它并没有落后,它的应用也变得更年轻、更时髦。我们希望更多的中国年轻人能够使用这款应用,与世界各地不同的人和观点进行交流。”腾讯社交网络集团营销部总经理李丹表示。

According to Tencent, the number of active users of QQ, who are 21 years old or younger, has been constantly increasing, and they tend to use the app for a longer time.

根据腾讯(数据)统计,QQ有着许多21岁或者更年轻的活跃用户,且该用户量仍在不断增加,并呈现出在较长的时间内仍然会继续使用腾讯APP的趋势。

Starting May 22 of last year, QQ organized free trips for young people to Galapagos, Namibia, Spain and the Antarctic, and it didn’t disclose the specific amount it contributed to those trips.

从去年5月22日开始,腾讯组织年轻人免费到加拉帕戈斯群岛、纳米比亚、西班牙和南极洲旅行,但腾讯并未披露为这些旅行投入的具体费用金额。

During each trip, it selected three to four participants from those who uploaded videos and made specific travel plans online. The finalists stand out with their clear video statements and their enthusiasm about going on adventures.

在每次旅行期间,腾讯会从那些上传视频和在线制定详细旅行计划的人中选出三到四个成为参赛者。这些参赛者的高清视频声明和他们对即将到来的探险的热情使他们从多数人中脱颖而出。

Tencent’s approach appears to be contradictory with its own interests. But, in fact, this is consistent with the company’s long-term growth strategy and will promote its business by establishing a good social image. The event also embodies the strategic core of business, which is all based on users value, said Neil Wang, president of consulting firm Frost & Sullivan in China.

“腾讯的做法似乎与自身利益矛盾,但事实上这符合公司的长期发展战略,通过树立良好的社会形象来推动业务发展,也体现了公司的战略核心,而这一切都是以用户价值为基础的。”美国弗若斯特公司驻中国总裁Neil Wang表示。

来源:China Daily爱语吧作者:郑大远

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