Alibaba enters liquor market with $288m investment

酒类电商1919获阿里20亿投资,欲一年开店2千家
时间:2018-10-22 单词数:2140

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导读:“尽管酒类市场空间巨大,但是电商渗透率不足5%。”10月19日,阿里巴巴和1919在北京召开阿里巴巴战略投资1919暨3.0战略发布会,天猫大快消事业部总裁胡伟雄在会上表示,1919将融入阿里新零售体系,通过人、货、场的重构,重构线上线下酒饮消费场景。

酒类电商1919获阿里20亿投资,欲一年开店2千家_最新英语新闻

Alibaba Group Holding Ltd announced on Friday investment of 2 billion yuan ($288 million) in Chinese liquor e-commerce retailer 1919 Wines & Spirits Platform, in a move aimed at tapping the lucrative yet unsaturated online-to-offline business of alcoholic drinks.

周五,阿里巴巴集团宣布,向中国白酒电商零售商1919 平台投资20亿元(合2.88亿美元)。因酒水行业获益丰厚但是市场不饱和,此项举措意在开发其线上线下的业务。

Chengdu-based 1919 Wine & Spirits will issue over 39.2 million new shares to a unit of Alibaba at a price of 50.9 yuan, according to the liquor merchant in a statement. The proceeds raised in this round of financing will be used for expenditures, supplementary liquidity and repayment of bank loans.

总部位于成都的1919公司在声明中表示将以50.9元的价格向阿里巴巴发行超过3920万股新股。本轮融资所得将用于支出、补充流动资金以及偿还银行贷款。

Upon the transaction, Alibaba will hold 29 percent in the leading player of China’s alcohol scene, becoming its second-largest shareholder.

在本次交易中,阿里巴巴将持有中国酒类行业领军企业29%的股份,成为其第二大股东。

The capital injection can strengthen Alibaba’s presence in the vast alcoholic drinks market in China, which is estimated by consultancy GlobalData to hit $450 billion by 2021.

此次注资将加强阿里巴巴在我国庞大的酒精饮料市场的影响力。根据咨询公司GlobalData估计,到2021年阿里巴巴在中国的酒水饮料市场规模将达到4,500亿多美元。

Under the new tie-up, Alibaba promised to deliver alcohols purchased through its online sites in as fast as 19 minutes. This is thanks to 1919 Wines & Spirits’s widespread presence with 1,200 offline stores.

在这次新的合作关系中,阿里巴巴对外承诺道:消费者在其在线网站购买的酒类制品将在19分钟内发货,此举实现要归功于1919酒类直供公司已在1200家离线商店中广泛遍布。

Through investment and acquisitions, Alibaba is working to tighten grip on as many sectors as possible by merging online and offline resources through its so-called "New Retail" initiative. It estimated that only 5 percent of alcoholic needs are met through e-commerce, leaving huge potential for growth.

阿里巴巴正依其所谓的“新零售”计划,通过投资和收购,以合并在线和线下资源,努力加强对尽可能多的行业的控制。据估计,通过电子商务行业所需酒类仅占总需求的5%,因此,酒类电商行业有着巨大的增长潜力。

来源:中国日报爱语吧作者:Penny

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