Apple product launch sets up prospect of $100bn quarter

苹果新产品组合有望使其季度收入突破1000亿美元
时间:2018-11-03 单词数:1480

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导读:苹果发布全面升级的Mac和iPad系列产品,令分析师憧憬苹果有望在假日销售季实现1000亿美元的季度收入。

苹果新产品组合有望使其季度收入突破1000亿美元_英语新闻

New iPads and Macs unveiled on Tuesday will give Apple its strongest holiday product line-up in years, paving the way for what some analysts predict could be its first $100bn quarter.

苹果(Apple)周二发布新款iPad和Mac电脑,使其在假日季的产品系列达到多年来的最强阵容,为一些分析师预测的苹果可能首次实现1000亿美元季度收入的目标打下基础。

Apple’s second product launch event in as many months, held in Brooklyn after the introduction of new iPhones and Watches at its Cupertino headquarters in September, pushed through price rises across its line-up. Apple added as much as $200 to the entry price of its new MacBook Air and larger iPad Pro.

此次在布鲁克林举行的产品发布会是苹果几个月来的第二次产品发布会,此前,苹果于9月在其库比蒂诺(Cupertino)总部举行了新款iPhone和Apple Watch发布会。此次发布会也意味着苹果产品系列的价格全面提升。苹果将新款MacBook Air和屏幕更大的iPad Pro的入门价格上调了高达200美元。

Price increases have become a part of Apple’s strategy, at a time when both the smartphone and PC markets have been offering scant growth.

在智能手机和个人电脑市场增长乏力之际,上调价格已成为苹果策略的一部分。

Analysts have stated that the two launches together marked the most radical changes in the Apple product portfolio in recent years.

分析师表示,这两款产品的推出,标志着苹果产品组合出现多年来最为彻底的变化。

"Apple has a good quarter of upcoming holidays," said Ben Bajarin, an analyst at Creative Strategies.

“苹果即将迎来业绩不俗的假期季度,”Creative Strategies分析师本·巴加林(Ben Bajarin)说。

来源:金融时报爱语吧作者:杨鹏

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